Former Real Madrid striker Karim Benzema was unveiled as an Al-Ittihad player in front of thousands of fans in Saudi Arabia on Thursday, a day after the oil-rich kingdom just failed to reel in Lionel Messi.
Fireworks and flame-throwers greeted Benzema, wearing their black and yellow kit with the number nine, at Al-Ittihad's 60,000-seater stadium in Jeddah, where a giant 'KB9' was emblazoned on the pitch in bright lights.
"Assalam o aleikum!" (Hello), the 35-year-old said to the crowd, before hoisting the Ballon d'Or -- the trophy he won last year -- above his head.
Benzema joins Portugal idol Cristiano Ronaldo as the latest superstar to join the Saudi Pro League, which has a hit-list of high-profile targets, according to a source close to the negotiations.
The Frenchman's appearance in Jeddah follows a strenuous Saudi courtship of Messi before the Argentina World Cup-winner opted for Inter Miami on Wednesday as his final club before retiring.
It also comes after Saudi-funded LIV Golf pulled off a shock merger with the PGA Tour and DP World Tour following more than a year of acrimony and legal disputes that divided the sport.
Benzema, who won five Champions Leagues, four La Liga titles and three Copas del Rey with Madrid, said he was hoping for more silverware with the Saudi champions.
"I'm hungry, I want to play and show what I can still do on the pitch, and especially to put the club where it should be, which is right at the top," he told a brief press conference.
With billions of dollars in oil wealth, Saudi Arabia has been on a buying spree of sports assets as part of plans to diversify its economy and attract tourism and investment.
The conservative monarchy, often targeted over its human rights record, bought English club Newcastle United in 2021, the same year it hosted its first Formula One Grand Prix.
AFP