Microsoft brings new AI-powered shopping tools to Bing and Edge

Microsoft announced on Thursday a slew of new AI-powered shopping tools for its new Bing search engine and the Bing AI chatbot in the Edge sidebar. While a lot of the shopping features that Microsoft built into Edge over the years aren’t exactly fan favorites, this new set of tools actually looks useful.

Microsoft will now, for example, use Bing’s GPT-powered AI capabilities to automatically generate buying guides when you use a query like “college supplies.” It will automatically aggregate products in each category it comes up with, list their specs so you can compare similar items and, of course, tell you where to buy them (with Microsoft getting an affiliate fee when you buy).

 

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